In 1958, in Toluca, Estado de Mexico, a family who was in charge of grocery merchandising, led with Maximiano Garcia Alcantara, his wife: Maria Tarango Serrano and their 2 son and daughter, Enrique and Alicia, they started the business of soft drink distribution with “Jarritos” brand “refrescos lerma” which was property of Sr. Isaac Bessudo. This activity makes Maximiano and his son Enrique the idea of having a soft drink factory which could supply the consumption in this city. Based in loads of work they achieve to be owners of carbonated drinks.
Maximiano and his son, soft drink makers pioneers, establish on January 12th 1958, their first soft drink factory which address was: Pino Suarez #10-A, and the same year, Enrique Garcia, with his business vision, launches his own soft drink brand. “Manzanita Deliciosa”.
In 1963 they buy the factory “Domby S.A.” which used to produce a cola soft drink called “Negrita” which address was in the industrial area in Toluca, later in this place they build a new factory which was inaugurated on September 2nd 1968 and the address was: Av. Independencia oriente s/n in the industrial area in Toluca.
In July 8th 1977 they launch “Charritos” brand to the market which is an assorted fruit drink which was part of “Industria Alimenticia S.A de C.V” and the next year, they buy a new factory: “Aguas Minerales de Coyame” which is located in Veracruz state and it has its own sparkling water brand “Coyame”.
In 1978 Enrique Garcia, buy a percentage of the “Palmira” Factory which used to distribute “Charritos” in Cuernavaca Morelos.
In 1988 is founded the company: Bebidas Toluqueñas de Calidad SA de CV, company dedicated 100% to franchised softdrinks such as Royal Crown Cola, Wink, Ginger Ale and Quinac Water from Canada Dry.
This is roughly, the story of 2 men who fought daily regardless time or weather, but that effort always was to make the best of the benefit to their families and community, achieving the trademark: Manzanita Deliciosa, being the typical soft drink in the State of Mexico and proudly Toluqueno.